SEO is the least cost-effective way to bring in leads in today’s time, according to a report, 61% of marketers use SEO to generate their inbound leads, so it is important to conduct a technical SEO audit of your website. Been on time too.
If you are also serious about the ranking of your website and want to know how to conduct a technical SEO audit of the website, then this blog post is only for you, after reading this you will get the answer to all your questions easily.
How to conduct a technical SEO audit
You will spend very little time doing a Technical SEO Audit, but before that let’s know what is Technical SEO Audit?
What is a Technical SEO Audit?
Technical SEO Audit is a process in which you analyze and optimize the technical part of your website so that the ranking of your website remains at the top position of Google.
In this process, you check the health of your website and if the technical health of your website is not good then the ranking of the website slips down.
If you do a good technical audit of your website, then the SEO of the website will improve a lot & will benefit for the long duration.
Do a thorough technical SEO audit of your website once every 4-5 months.
Now let’s know how you can conduct a technical SEO audit of your website in a few simple steps.
Steps to Conduct a Technical SEO Audit?
By now you must have understood what is a technical SEO audit, so now let us also know the process by which you can do a technical SEO audit of your website or blog.
Crawling the website
Your first task should be to crawl the website, for which you can use tools like SpyFu and Semrush.
By crawling, that tool can easily tell all the SEO errors of your website such as bad keywords, broken links, unoptimized images, etc.
If you use the tools of Semrush it provides recommendations for technical SEO, content quality, backlinks, and SEO strategy, which makes your audit process much easier.
You have to see the crawl budget of your website and make sure that how many times Google crawls your website.
You can use Google Search Console to know how often Google crawls your website.
If you want Google to crawl your website as much as possible, then you have to fix the things mentioned below.
- Remove duplicate pages from the website
- fix redirects
- Create sitemap
- Generate Robots.txt File
By using the sitemap, the search engines can get about the structure of your website and which new pages you have created.
If the sitemap of your website is not in good condition, then it will make a big difference in your technical SEO, so it is important that you also check the sitemap of the website.
If you want that the sitemap of your website is correct, then definitely fulfill the things mentioned below.
submit to the google search console
If you want Google to crawl your website, then you must submit the sitemap of your website in the Google Search Console.
If your sitemap is kept up-to-date then search engines can easily index newly published posts and pages.
keep sitemap small
If there are more than 50k URLs in your sitemap, then Google’s crawler will not crawl your website, so only keep the URLs of the necessary pages and blog posts in the sitemap.
keep sitemap clean
There should not be any kind of error in the sitemap of your website and do not forcefully add any URL to it.
Check the website loading speed
One of the most important factors of technical SEO is that if your website is taking more than 3 seconds to load then the bounce rate of your website can increase up to 90%.
If your website loads slowly, then users do not like to visit your website and they go back to someone else’s website.
You can easily check the loading speed of your website using Google’s Page Inside Speed Tool and if the loading speed of your website is more than 3 seconds then decrease the loading speed of your website by solving the error mentioned on the page speed tool.
Remove broken link
If there are any broken links on your website, then Google’s crawler will not crawl your website, so it is important that you don’t have broken links from your website.
If you have previously linked a page to another page of the same website and one of those pages is not there then it will be called a broken link, remove such link immediately.
Give website HTTPS security
First of all, if your website is running on HTTP protocol, first shift it to HTTPS protocol, by doing this your website will become secure.
For your website to use the HTTPS protocol, you will need to install an SSL certificate for which you can talk to your hosting provider.
Check Mobile Friendliness
In today’s time, most of the traffic on the website comes from mobile and Google supports mobile-first indexing, so for ranking on Google it is necessary that your website should be mobile-friendly.
If you want to test your website if it is mobile friendly then you can go to this link, here you can get all the details of the mobile-friendliness of your website.
If your website is not mobile-friendly then you will have to connect with your developer team to make your website the best fit for mobile users.
Check indexing issue
You can check the indexing issue of your website in the Google Search Console, go to the coverage option on the left side, then click on the excluded option on the right side, and then click on the option listed below.
After clicking on excluded, many options will come in front of you, which show those pages of your website in which there is an error, you will have to identify it and solve it correctly.
It is important to solve indexing issues of the website else it may create a big technical SEO problem for your website.
Check spammy backlinks
If spammy websites are linked to your website then you will have to disavow all those links, otherwise, Google can also penalize your website.
If you want to check whether your website has spammy backlinks, you can go to the Google search console and click on the link option on the left side and then click on more to identify the link which is spammy and then make them disavow.
Once you follow all the steps mentioned above, the technical SEO audit of your website will be done easily, and accordingly, you can make changes to your website and increase its ranking on Google SERP.